Upgrading a blog usually aims to rebrand and fix the deficiencies of the previous blog In the sense to improve the quality of the blog from the initial normal to be even better. In the world of blogs, blog upgrading is also often called blog migration. If you need to get more information about SEO, you can go to https://ello.co/whitelabelingnation.
In addition to changing the domain address, upgrading a blog also usually changes the look of the website. Of course, there are benefits if a blog does an upgrade, but apparently it also has weaknesses. One of them can damage the blog SEO. Broken SEO usually occurs due to a change in Google’s algorithm system, a negative SEO attack, or even because the blog’s appearance has changed.
That can be the reason your blog is no longer on the first page of search engines. This means there will be a decrease in the number of blog visitors when you do this. But you don’t need to worry, because this time we will explain how to upgrade a blog without damaging SEO. Check out the following steps:
Check Blog URLs and Statistics
The decision to update the content and design of the blog you need to think carefully because you must know what info will change.
Upgrade Blog and Test
Make improvements to broken links, correct writing errors, and optimize the blog to be better than before. If it’s finished, then do the testing. The easiest way is to test it on a different server from the main blog. You can use localhost like XAMPP, WAMP, or other local servers before you upgrade on your main blog.
Determining the Old Link Redirection to the New Page
When your blog has managed to rank very well in search results, chances are that you already have a lot of high-quality backlinks. Or, if you get SEO Boost from a certain page and your page URL has changed, then you will lose the boost when the link to the page shows a 404 error code.